Product News, Reviews, and More

Adorn by Celebs, this Fashion Line Caters to Moms and Daughters

on Jul 27, 2017 in Featured

Everyone in Abeer Al Otaiba’s family is an engineer. She became one herself even though her interest in fashion stemmed from childhood. It wasn’t until Abeer became a mother that she decided to pursue fashion as her career. Abeer and her husband, Yousef Al Otaiba’s (https://twitter.com/yousefalotaiba1?lang=en) daughter Samia, also known as SemSem required lung surgery soon after birth. Going through this experience inspired Abeer to create a fashion line that is aimed at creating a fashion directed at improving the lives of mothers and their daughters across the globe.

Celebrating the Link Between Mother and Daughter
Abeer initially started SemSem because she did not see clothing in the marketplace that she wanted to wear. So she created clothes that she wanted to wear and also share with her daughter. The result is a fashion line that is contemporary and uses subtle design elements to connect mother and daughter pieces along with contemporary fabrics.

The family concept is something that has piqued the interest of many. This includes jewelry designer Lorraine Schwartz and actress Blake Lively who co-hosted an event celebrating SemSem. Lively appreciates the line’s family connection:

“What’s so significant about SemSem is the celebration of family, and togetherness – and the beauty in that.”

In addition to having a focus on mothers and daughters, SemSem has a mission to give back. Each season, the brand chooses different organizations to support from around the world. Each one has something to do with women and girls. In its inaugural season, SemSem built an orphanage and sponsored five schools in Al Otaiba’s native Egypt. This year the company will support Women for Women International, a charity that helps female war survivors by providing them with a year-long training.

Celebrity Admirers
Blake Lively also likes the clothes SemSem has to offer. She wore a beautiful silk sequined dress with hearts printed on it for a Loreal Valentine’s day event.

Other admirers include Kourtney Kardashian who has been spotted wearing SemSem around LA. Lydia Hearst and Paris Hilton have also worn SemSem at events. The line has even been featured during Oscar season! Models Selita Ebanks and Josephine Skriver have worn creations to the Vanity Fair Oscar party (https://carmensluxurytravel.com/2016/11/semsem-a-luxury-clothing-line-dedicated-to-women/).